Sailors Drunk Driving

Friday, 26 August 2005 at 6:59 am Pacific USA Time.

Toyota is running an ad campaign for their latest sale. The commercial seems to come from corporate since at the end, it has the contact info for BOTH of our local Toyota dealers on the screen.

Someone wanted to choose very dramatic music for this sale. It’s a sweeping, orchestral number. But I recognise it as "What Can We Do With A Drunken Sailor." Yet another example of a song that really doesn’t go with the commercial. Hands up those who want to associate drunk people with Toyotas!

Bad marketing.

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Categories: That's Bad Marketing

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