Soda Cans With a Message

Thursday, 28 December 2006 at 5:00 am Pacific USA Time.

What do you do if you have zillions of packs of soda cans and you want your supermarket to look like none of the other ones in town?

Those are those long fridge packs of like 20 cans, so you can begin to imagine how big this structure was. It was also over 4 feet off the ground due to more cans under it.
A few weeks later, they had done the same thing again but with different colours of boxes. Very clever. Nice for the market to make time to set something up like that! I think that’s good marketing for Fry’s Supermarket in Oro Valley, AZ.

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Categories: That's Good Marketing

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