Spam Email


Monday, 24 December 2007 at 6:00 am Pacific USA Time.

I had just been thinking about writing about spam email when I read this. I have used so many spam filters over the years, and I’ve finally stumbled on one that’s really good. I use SpamArrest.com, and have been for about 2 years.

But it’s not perfect. I spend time every day in the "unverified" folder, which is everything is catches as possible or definite spam. I arrange it alphabetically by email subject, and I look for any subject that might actually be for me from an email that doesn’t look like a stupid fake name. I then look at it, and "authorise" it if it’s not spam.

Most mornings, I wake up to over 1000 emails in the Unverified folder, which require my personal review. I could choose to NOT review these, and say F*** anybody who emailed me, got the auto-email back from SpammArrest asking them to verify themselves, and didn’t do it. But that doesn’t sound good for business. :)

Some people email me, don’t fill out SpamArrest’s form, live in my Unverified folder, and don’t look like an email for me, so they get deleted. Then I might notice a 2nd email from them asking if I got the first.

Note to everybody. I personally answer every email meant for me every day. If you don’t hear from me and it’s more than 24 hours since you emailed me or any address at my company, you probably got stuck in the spam filter. Give us a call, or check your inbox or spam filter for the email asking you to verify yourself.

Meanwhile, it’s a shame and a waste of my time that I get these spam emails. Spammers track every email they send. Somebody should be able to look at a list, and say, "Hey, we’ve been spamming this address for years and years. This person has never called a single phone number we listed… never bought a product, never visited a website from a spam. Let’s take this person off of lists since he/she doesn’t fit the profile of someone who’s going to buy from us." Most business do that! I do NOT email dead leads. Spammers should know who is absolutely not going to visit that link or buy that products, and eventually stop, turning their attentions to the people who DO. You have someone who has bought Viagra from your website? Stop emailing me and hit that guy harder! He reads spam email and buys from it!

Spam needs a Do Not Call style service like the American government has to stop telemarketers. Since I’ve been on that list, I think I have received 3 calls, though from the same company. So that list WORKS. Something like that should be in place for spam so I can truly be blocked. SpamArrest’s model is good, and is generally working for me, but while people don’t fill out verification forms and end up being eaten, it’s not perfect. While Viagra ads can appear to be sent from my staff’s email addresses, it’s not perfect.

As I tend to wake up to over 1000 spams, and tend to get another 1000 during the day, I need something more perfect. I’m willing to pay for it, but it needs to work better than SpamArrest. Otherwise why move and change?


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Categories: That's Bad Marketing

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