tC Stands For…

Tuesday, 24 May 2005 at 5:00 am Pacific USA Time.

This is under "That’s Good Marketing" because we are getting a major kick out of this, and it’s honest!

We just got a new Scion tC, which is now 100% built by Toyota. The Scion xA model is basically the Toyota Matrix. I saw an old Toyota Celica on the road the other day, and I thought, "Hey, that looks like the car I’m getting."

I said to my dealer today that the tC reminded me of the old Celica. He said it basically is a Celica body with the engine Toyota puts into the Camry and 4-cylinder Highlander. He then mentioned that officially, the tC doesn’t stand for anything. They were going to name it xC, but there was a car from another maker already called the xC. He said that the rumour is that it stands for "Toyota Celica."

That’s evidently the rumour around Toyota. I would guess that if anybody knows, they’d know. Of course, it’s only a rumour, but we are really enjoying that the Scion tC is the Scion Toyota Celica.

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Categories: That's Good Marketing

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