The Wrong Song


Friday, 12 August 2005 at 5:00 am Pacific USA Time.

Once in a while, I hear a song in a commercial or movie, and it’s just the WRONG song in that moment. Some ad guy or music director thought it would be just fine if we DON’T play the offensive lyrics. What happens when people find out what that song is… and want to play it… and are shocked by the actual content?

The most obvious one is Lust For Life used in the Royal Caribbean ads. They left in "lust for life" but took out the part about the "liquor and drugs."

I just stumbled upon one when seeing a film trailer for a new Disney movie about a teen golfer from the wrong side of the tracks. The song they started playing is Angel (Lust) by Joe Jackson from his Heaven and Hell album (where he writes a song for each of the seven deadly sins). I assume the credits of the film will list the song, and what happens when someone tracks it down and listens to it? I’d say that song is even more graphic than Lust For Life. And in a Disney movie?

Bad marketing, especially if anybody tracks down these songs!


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Categories: That's Bad Marketing

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