This Could Kill Sales and DSRs

Wednesday, 23 April 2008 at 5:00 am Pacific USA Time.

This is an away message in an eBay Store. One of my staff wanted to buy from these people on 15 April 2008, and asked me if I thought she’d get the item in time.

We will be closed on April 17  till 22.

We will have very limited acces to our listings.

All items will be shipped after 14.22.08.

If you pay on 04.16, your item will go out 03.17. This is our last shipping day before store will be closed.

So now here is the mystery question. If you buy it on 15 April, when do you get it? They mention what happens if you buy on 16 April. Evidently in that case, your item is shipped last month.

If you buy while they’re away, your items are shipped on a date that doesn’t exist.

But what if you buy 15 April? Mystery!

To me, this could work against sales and DSRs. What DSR would you give this person for communication?

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Categories: That's Bad Marketing

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