TV News Graphics

Friday, 24 March 2006 at 6:19 am Pacific USA Time.

This morning, the traffic reporter warned that at a local intersection, the cops were out… not because of an accident but to make that intersection a speed trap. She said they’re writing as many tickets as they can. The graphic they used was a general map of that part of town, two orange safety cones, and a cop car with flashing lights.

The traffic woman then says that she was going to use some dollar sign graphics there since it’s only about collecting ticket money, but she "couldn’t find any."

That would have been hysterical. Orange cones, flashing cop car, and dollar signs all around it. Finally, honestly in broadcasting. Good marketing for my fave morning news show on our NBC affiliate.

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Categories: That's Good Marketing

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