We Beat Most Quotes

Tuesday, 21 June 2005 at 5:00 am Pacific USA Time.

A TV commercial here for a blinds company has their slogan in quotes, "We Beat Most Quotes." That’s not very compelling. It made me wonder if that’s the slogan, what got rejected?

We Beat The Quotes That Are Higher Than Ours

We’ll Get There Eventually

Need Blinds?

Low Prices Are Our Priority (that’s the slogan for an appliance company in town… they blanket the TV with their ads)

Kids, let’s make our slogans compelling. We’re spending advertising dollars to produce and run television spots. Let’s make them GOOD. Try to find something better about your company than that you will beat some but not all of the prices around town.

Newsflash: I Googled "we beat most quotes," and found that a very small handful of companies have also decided to use that as a selling point. Good luck to them!

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Categories: That's Bad Marketing

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