We Take Suggestions

Friday, 21 April 2006 at 5:00 am Pacific USA Time.

I got an email from ITWorld.com, which at least used to be a respected website for IT resources. Hey, I should know… I used to write one of their newsletters. :)

The newsletter said they wanted people to write in and say how they have re-used an old gadget. You can then enter for a drawing for a portable USB hard drive. OK, sounds interesting, maybe even fun.

But here’s the weird part. Underneath that was this:

Don’t like the gadgets we’re giving away, then send us suggestion

Thing 1, that’s some bad grammar there. Thing 2, out of all the feedback you’re looking for for your company, website, or newsletter, you want to know what people think of what you’re giving away??!? Which marketing research person decided that THAT was the most important thing into which they should look further?

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Categories: That's Bad Marketing

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