What Marketing Promotional Items Work?

Friday, 19 February 2010 at 7:57 am Pacific USA Time.

Conference. Ugh. So draining. I was just at one, and thought it would be fun to go through the stuff in the conference bag in a video.

As a marketing-head, lots of people ask me what promo items they should make for conferences, conference bags, booths, or maybe to throw in with the box when you ship. Well, I might have different advice for different people and industries, so I can't just say one thing for everybody.

This video shows me going through the conference bag… what do I keep? What do I throw away? How long does any of these items get my attention? And hey, notice I'm going through the bag AFTER I'm home… which means something that says "visit our booth" is lost on me. I'm home!

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Categories: That's Good Marketing

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One Response to “What Marketing Promotional Items Work?”

  1. Jim Sanderson says:

    I have wanted something better than the pocket folder I give to my students stuffed with handout material. I priced quality note pads at a local printer…$4-$5 each. I purchased, on eBay, a comb type binding machine and a couple of reams of quality paper, 70lb note paper and 80lb cover paper and the back pages of the book has suggested formats for writing description, return policy, thank you after payment, packing slip statement and other useful information and of course my contact information is included. Thank you Debbie for the idea of the note book.