What Infomercials Don’t Tell You

Tuesday, 29 August 2006 at 5:00 am Pacific USA Time.

I recently stumbled upon an infomercial for a "system" for selling on eBay. Here are a few interesting things I noticed after only being able to stomach watching it for around 10 minutes.

  1. The main guy on the infomercial, Dave Espino, is not part of my industry. He’s not a Certified Provider. He doesn’t speak at eBay’s annual convention. He doesn’t speak at official eBay University classes. It’s a shame that people watching the infomercial don’t know that!
  2. He trots out some Wendy Warren, who they say is a former eBay University instructor. Of course, she is endorsing this product. But look here and here. Those are Yahoo and Google searches looking for "Wendy Warren" and "eBay University" mentioned on the same page, anywhere on the web. You’d think eBay might mention her. She might have a website mentioning herself. Someone would say they went to eBay University and heard Wendy Warren. But nearly nothing shows up with those two phrases. I only found a post she made on an eBay discussion board referring to herself as a former employee of eBay University.
  3. One of my staff points out that the claims are outlandish. He says you don’t need computer or internet experience to sell. It may be true that you don’t need to know a lot to sell, but once you have overhead and are buying products and dealing with customers, it really helps to know what you’re doing! We don’t take eBay consulting clients when they don’t really know computers or the internet. When people say they can barely figure out picking up email, we won’t work with them as that is a person unlikely to be poised for major online business success.

So remember, everybody. Check claims out. Look people up. Hopefully you know how to use the internet enough to Google some of these people and see what’s being said about them. If you did, you might find fun things like this:

Always research people before you pay to see their seminar, buy their system, "invest" in anything they are offering, subscribe to their coaching, or purchase their book.

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Categories: That's Bad Marketing

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