What Spam Means To You

Monday, 19 March 2007 at 5:00 am Pacific USA Time.

I recently read a bit about how Hormel is suing over people’s usage of the word Spam meaning junk email. Sometimes trademarks get diluted. Most people who ask for "Coke" are really asking for cola, and will be totally OK if they’re served Pepsi. Heck, I bet most of those people would be OK with a supermarket brand even though they asked for Coke. Another diluted trademark would be Kleenex. You’ll take any tissue, but you might call it a Kleenex.

When someone tells you they got spam, do you imagine they have junk email or do you imagine they have a can of "meat" that spent too long in a factory? I’m not sure why Hormel is worried. I wonder if their sales are up since the word "spam" came into use for email. And if sales are down, do we think it’s because of email or because people care more about what they’re eating?

Hormel shouldn’t be suing anybody.

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Categories: That's Bad Marketing

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One Response to “What Spam Means To You”

  1. Rhea says:

    I think sales of SPAM probably stayed the same since the use of the word ‘spam’ designating ‘unwanted bulk email’. I mean, SPAM has always meant something disgusting and unwanted.