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Services

overview
starting a new eBay business
eBay consulting
marketing consulting
training and seminars
website development




As Was offers a broad range of services in a variety of areas. This page offers an overview of what we have done for our clients (in no particular order).

Branding and Identity:
  • Naming companies, products, services, programmes
  • Logo design
  • Trade show booth planning and design
  • Advising and acting on protecting clients' intellectual property (including WIPO arbitration to win back a domain name that has been hijacked)
Marketing:
  • Ideas for product, service, company positioning and differentiation
  • Marketing material design (brochures, biz cards, etc…)
  • Copy writing (press releases, business plans, newsletters, articles, standard copy in sellers' listings, etc…)
  • Marketing creative development (banner ads, ValPak mailers, package inserts, newspaper/magazine ads)
  • Product placement (ie: our staff have placed an MP3 player in the Hammacher Schlemmer catalogue, a CD box set in Saks Fifth Avenue)
  • Presentation design and writing (writing and delivery of seminars including speaker's script and attendee's handbook)
  • Traditional campaigns (contests, drawings, giveaways, we'll put people on corners handing out flyers if we think that'll work for the client)
Online Sales-Specific:
  • Website design and creation
  • eBay-specific (custom and unique template; matching About Me, eBay Store; HTML template for email newsletters; how to strengthen your brand via presentation, customer service, and post-sales marketing)
  • Online sales strategies (especially custom listing strategies for eBay)
  • Other online marketplaces (our templates and branding work can be revamped to be used on other sites allowing these types of customisations)
  • Customization of listing management front end / e-commerce interface to match the brand and identity
  • Custom programming for database-driven websites
  • Focus group surveys on sellers and their items
Operations Management:
  • Review and selection of vendors, software, systems
  • Human resources
  • Customer service
  • Efficient business processes
  • Research and analysis of marketplace, items, competition
Research & Development / Think Tank
  • Brainstorming innovations
  • Developing ideas for new product or service offerings
One-On-One Training and/or Class-Style Instruction In:
  • HTML
  • Entrepreneurship
  • Buying on eBay
  • Selling on eBay
  • Understanding the eBay marketplace and dynamics
  • Using listing management/e-commerce tools
  • Digital photography and touch-up