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As Was offers a broad range of services in a variety of areas. This page offers an overview of what we have done for our clients (in no particular order).
Branding and Identity:
- Naming companies, products, services, programmes
- Logo design
- Trade show booth planning and design
- Advising and acting on protecting clients' intellectual property (including WIPO arbitration to win back a domain name that has been hijacked)
Marketing:
- Ideas for product, service, company positioning and differentiation
- Marketing material design (brochures, biz cards, etc…)
- Copy writing (press releases, business plans, newsletters, articles, standard copy in sellers' listings, etc…)
- Marketing creative development (banner ads, ValPak mailers, package inserts, newspaper/magazine ads)
- Product placement (ie: our staff have placed an MP3 player in the Hammacher Schlemmer catalogue, a CD box set in Saks Fifth Avenue)
- Presentation design and writing (writing and delivery of seminars including speaker's script and attendee's handbook)
- Traditional campaigns (contests, drawings, giveaways, we'll put people on corners handing out flyers if we think that'll work for the client)
Online Sales-Specific:
- Website design and creation
- eBay-specific (custom and unique template; matching About Me, eBay Store; HTML template for email newsletters; how to strengthen your brand via presentation, customer service, and post-sales marketing)
- Online sales strategies (especially custom listing strategies for eBay)
- Other online marketplaces (our templates and branding work can be revamped to be used on other sites allowing these types of customisations)
- Customization of listing management front end / e-commerce interface to match the brand and identity
- Custom programming for database-driven websites
- Focus group surveys on sellers and their items
Operations Management:
- Review and selection of vendors, software, systems
- Human resources
- Customer service
- Efficient business processes
- Research and analysis of marketplace, items, competition
Research & Development / Think Tank
- Brainstorming innovations
- Developing ideas for new product or service offerings
One-On-One Training and/or Class-Style Instruction In:
- HTML
- Entrepreneurship
- Buying on eBay
- Selling on eBay
- Understanding the eBay marketplace and dynamics
- Using listing management/e-commerce tools
- Digital photography and touch-up
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