When Your Web Design Contradicts Your Message

Monday, 29 March 2010 at 5:15 am Pacific USA Time.

A friend showed me a website she was having someone build for her new company. The site has no design except for her logo, which was large and clearly the main feature of the whole home page. The rest of the home page was wordy. I wasn't too impressed. I was even a little concerned.

I then started reading what was on the home page. Her main message was about being vivid, articulate, and distinctive. I know her, and she is. She is all of those things and more. She's an amazing powerhouse!

But her website wasn't any of those things. With all muted colours, and very little design, it wasn't vivid. It might be articulate, but I don't know because I hate reading a lot. :) And it wasn't distinctive. It could have been designed by anybody and be for any company or product. It was quite plain, and seemed sort of "out of a box." I could see her having paid $50 to India for it, or $5,000 to New York City from a company promoting minimalism.

My outside of the box friend deserves an outside of the box website, especially if that's her company message.

This reminds me of some of my silly blog posts about what people write about themselves on online dating sites. Don't tell me you're funny. Write something that's funny. Don't tell me your handsome. Show me pics, and I'll decide that for myself! Saying you're funny if you're not falls flat, and ends up meaningless.

Saying you're vivid and distinctive when your website is plain, cookie cutter, and lacking imagination just falls flat. My friend deserves so much better, and so do you. Make sure your design matches your message. If your message is, "Our amazing and unique company will make you remarkable," then BE remarkable. BE amazing and unique. Don't just tell me you're _____. BE it. Make sure your design reflects, enhances, and delivers your company's message.

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Categories: That's Bad Marketing

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