When Do You Stop Trying?


Tuesday, 20 February 2007 at 5:00 am Pacific USA Time.

Our government is releasing a THIRD attempt at making our dollar into a coin. Susan B. Anthony coin didn’t fly. Sacagawea dollar coin didn’t fly. Why would a Washington coin fly?

Has the problem been that nobody liked who was printed on it? I doubt it. Well, maybe if you put Brad Pitt on it. :) But I don’t think adoption is lame from who is on the coin. I think Americans are used to having dollar notes, and don’t want change.

People don’t like change. Why should people want to use a dollar as a coin when we’re moving more and more to an electronic currency society?


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Categories: That's Bad Marketing

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