Who Listens to Sports Talk Radio?

Thursday, 29 June 2006 at 11:08 am Pacific USA Time.

One fun marketing game I like to play (in my head) is determining what the target market is for a TV or radio show by which companies choose to advertise.

I used to crack myself up listening to the commercials played on New York’s AM Sports Talk Radio. Evidently, the listeners were bald, impotent, overweight men with advanced cancer, third degree burns on most of their body, and an aging parent requiring full time care.

Here in Tucson, they play ads for Shirley Temple movies on DVD during The Price Is Right. Considering that show is up against Maury Povich and The View, I guess the wholesome and older crowd are watching Bob Barker. And I have it on as background noise from time to time as I can’t stand the other two shows.

Play my reverse demographic game, and see who advertisers THINK you are.

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Categories: That's Bad Marketing

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