Who Wants To Go Deep?


Tuesday, 22 November 2005 at 5:00 am Pacific USA Time.

My partner, Dave, has pointed out that the new Papa John’s Pizza ad we’re getting is homoerotic.

Football legend Dan Marino seems to be joining Papa John and some random people for a hometown game in a park. They’re all bent over in a huddle when Dan asks, "Who wants to go deep?" An EXTREMELY smiley Papa John gleefully says, "I DO!!!"

We recognize that this commercial could have gone in a number of directions. Maybe Papa John could have said, "Our new deep dish pizza goes deeper than the competition!" Still a bit odd, but not exactly a bent-over man announcing he wants to go deep. And the commercial’s not for deep dish pizza either, so I’m not sure what the relevance of the whole going deep thing is anyway.

I always wonder if the gay community sees homoerotic commercials and then runs out to buy the product. Do they identify with this stuff and get into that brand?


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Categories: That's Bad Marketing

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One Response to “Who Wants To Go Deep?”

  1. Darcy says:

    I’ve seen that ad too, but it being homoerotic never crossed my mind, until that is, I read your post. Now, I’m a little bit creeped out by it…I’d say that the ad backfired.