Why As Was Left eBay’s Certified Provider Program

Friday, 27 August 2010 at 5:29 am Pacific USA Time.

Hi. I'm Debbie Levitt, CEO of As Was, and I'm here to tell you that after 6 years in eBay's Certified Provider program, I have decided to not renew our membership there.

Nothing else is changing. We still focus on eBay design and strategy for sellers. We do websites, print work, marketing, etc… As Was is the same! You just won't see the CP logo next to our name anymore. No, we didn't get thrown out or asked to leave. We were asked to renew and pay for another year, and I decided not to.

I helped create the CP program back in 2004, and As Was became the first Certified Services Provider. The program offered a heap of perks and benefits, and I loved the program. I was the poster child. :) However, in the last 18 months, something has changed, and I'm not too sure what it is, but the perks and benefits just really aren't there for us anymore. It costs $3,000 per year to be a member, and I just couldn't find a reason to pay for another year when I felt I hadn't been seeing an ROI from that in about 18 months.

I am under the impression that other well-known and well-loved companies have terminated their CP memberships as well. So I'm not the only one… and remember that a lack of a CP logo doesn't mean there is anything wrong with a company or their products or services! It's pay for play, and as I'm not paying, I don't get to use the logo anymore. We still make magic happen for eBay sellers; we still have a perfect rating in the Solutions Directory, and our average client sees a 30% increase in sales after working with us.


We still love eBay, and we have great relationships with many individuals and departments. We want to continue improving and enhancing everything we do relating to eBay. If the CP program ever morphed into something that offered great value to As Was, I'd love to join again. But for now, it doesn't make sense.

I'll be at eBay On Location in San Jose, and I'm speaking at PayPal's conference in October. You'll still see me everywhere. I'm not going away!

And hey, if you want us to do something for you in time for your holiday selling, we need to start right away! Please head to http://www.aswas.com and contact us!

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Categories: Just An Observation

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