Will Your eBay Design Stop Working in 2009?

Wednesday, 26 November 2008 at 5:00 am Pacific USA Time.

Over the last 6 months, we've been watching something strange absolutely not unfolding. :)

Well first, we saw one "design" company use a computerised system to basically auto-generate cookie-cutter, just about the same for everybody eBay listing templates. You have to pay for the design, which seems weird to me since they all look the same to me, and then you have to pay monthly so that your listings continue to render with what they sold you. Quite the racket. :)

Then, we saw lots of companies start doing the same thing. We saw listings on websites where people wanted to find Asian programmers to build them a computerised system like the other company has. We even saw some of these "programmer wanted" listing coming from the STAFF of the other design company. I can only assume people don't like working there, and would like to do this on their own. :)

Then, eBay talked to us about their Active Content Strategy. The idea there is that there is some coding people are putting into listings that is or can be malicious. eBay's plan is to basically start blocking certain types of coding and scripting so that nothing malicious can go on the site.

That means automatically-generated templates wouldn't really work any more. If eBay is blocking the code, then you just can't do it. You could do it as some sort of Flash thing, but then none of your information would show up in title and description searches.

And this means that everything all these companies are auto-generating will stop working. You will have to replace those templates with regular old not-generated-on-the-fly templates. All of your items. That's a lot of work. And this company will probably charge you for the pleasure of fixing a mess we knew to not even get into. Hey, we could have built a system like that, but I don't have the cojones to sell you on something I know is going to be blocked in a few months.

eBay Stores are changing too. I am under the impression that these heavily scripted and so-called Advanced eBay Stores will also be killed. More on that when I know more, which should be in a few weeks.

But that means that you paid a company probably over $1000 for something that's just going to stop working. You'll have to pay them again to get something that's compliant as I doubt they'll give it to all their customers for free.

So may I suggest hiring us. :) We don't put out clients into trouble like that. We know what's coming. We are always compliant. Because we go further than just design, we have an incredible track record. No other company can show the results we get with eBay sellers. Plus we give $500 off to anybody dumping another company's paid design to get one from us. So it's win-win-win. :)

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Categories: That's Bad Marketing

Comments Closed

3 Responses to “Will Your eBay Design Stop Working in 2009?”

  1. liz says:

    I held off doing my new eBay design (currently in PSD) as I was waiting from these changes. I am hoping that keeping away from active code will suffice. I am looking forward to tackling the new shops though, they should look smarter naturally!

  2. Eddie says:

    “You could do it as some sort of Flash thing”
    Hmm, not so sure about the Debbie ?
    Years ago, we (AuctionPix) had a Flash based auction description template maker, though a neat tool, and looked great on a listing, it actually contravened eBay policy as it turned out – because :
    The movie could be edited after the listing was live, and thus change the description, so the description was not ‘fixed’, much the same as it is no-no to create your item description and/or ToS as an image.

  3. Hi, Eddie. I think the rest of my sentence after “you could do it as a Flash thing” covered 2 reasons why it’s a bad thing.
    But you’re right! A third reason to not do listings in Flash would be the T&S issues with potential bait-and-switch in descriptions and policies.
    I hope companies trying to do some sort of automated listing system won’t do Flash!