You Agree That We Own You For Free

Friday, 15 September 2006 at 5:00 am Pacific USA Time.

Have you heard about this?

In order to get on to MTV Flux, users have to grant MTV the right to transmit their material on the network "in perpetuity and gratis". They also claim "the right to commercially exploit, host, store, copy, distribute, modify, edit, incorporate into other material, and/or otherwise treat in any way your Material at (MTV’s) discretion without any payment" to the artist.

MTV’s Flux is evidently similar to MySpace or Bebo. So if you’re an artist and you wanted to make your own little broadcast site, guess what. Guess what you’ve done by loading up your original work. You just gave the copyright and publishing to it all to MTV forever and for free.

The lesson here is one many people don’t learn until it’s too late. Read contracts. Read terms of service. Read license agreements on that software you downloaded. Read these things, and refuse to give that company your time or business if you don’t agree to the terms.

Stand up for your rights, especially you artists.

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Categories: That's Bad Marketing

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